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Search Engine Optimization (SEO)
SEARCH ENGINE OPTIMIZATION
Do you know that 91% of the online sales experience starts from the search engine? And the top 5 ranking articles get almost 75% of the clicks.
Therefore, if you want to extend your business organically, you have to implement good SEO practices. The better your SEO is, the better your business will perform on the search engine-ranking page (SERP). Consequently, more people will find your products, services, and blogs.
SEO, also known as Search Engine Optimization, is an assessment method used by search engines to access your site content—an algorithm that picks the most relevant content for the user's query. You have to fulfill all the search engine criteria to rank your content at the #1 position.
However, SEO is an arduous task and demands a lot of technical skills, and time. If you have plenty of time and relevant skills, you can do SEO yourself. Otherwise, you can hire SEO Services from some known SEO agency to boost the organic traffic.
In this article, we will see the benefits of search engine optimization and the ways to improve your SEO. Besides, we will also discuss how an eCommerce SEO agency helps you grow your business on the internet.
Make Great Videos and Enjoy the Perks
Gone are the days when pop-up ads were considered best for advertising your products and growing traffic. Nowadays, almost 30% of internet users use ad blockers. Hence, SEO is a crucial factor in improving searchability and visibility in today's marketing world.
Besides, 81% of customers and 94% of B2B buyers use search engines before purchasing anything. Therefore, you should design a strong SEO strategy to gain a higher position in SERP and increase your organic reach to the customers.
Let us see other factors that show the importance of SEO in business now!
SEO Influence the Buying Cycle Positively
Videos act as a link between you and your audience and help develop trust. Through videos, your audience gets the opportunity to know your brand.
SEO Gold Mine
Your video content is no less than a gold mine to build backlinks, drive traffic to your page, and increase likes and shares.
Boosts Conversion Rates
Video demonstration of a product increases the conversion rates up to 57% by increasing the chances of customers buying the product.
Connects with Your Audience
The most considerable advantage of SEO is that it affects the buying cycle positively. You can clearly deliver your message to a massive audience via SEO. Further, you can discuss all aspects of your products/services and show your credibility to the readers. As a result, you get more conversions than typical ads.
50% Marketers Believe in SEO
You know why professional marketers get more sales—they implement and test every marketing strategy. The best part is that almost 50% of marketers believe that SEO is the most effective digital marketing strategy. Therefore, you should also follow this marketer’s advice.
Bypass Competition
If you are selling in a highly competitive niche, a good SEO strategy helps you bypass the competition. If you implement good SEO practices and rank your content in the top 5 search results, you'll be able to get almost 75% clicks through the organic searches.
Improved Visibility
If your website is ranking on multiple keywords, many potential customers will be able to see your website. Furthermore, many customers will start trusting your services as you appear frequently in their search results. Therefore, if you want to build better brand awareness, you have to spend a significant budget on SEO.
SEO Brings High-Quality Traffic
The higher quality traffic is the one that gives more leads and sales. The beauty of SEO is that it provides you high-quality traffic as compared to other traffic sources. You offer precisely the same thing—the users are searching for. Hence, you'll most probably get the ideal traffic via SEO.
SEO Offers Long Term Benefits
Many people fear SEO as it takes 6-8 months to reap the fruits of your efforts. However, once traffic starts coming to your site, it offers benefits for a very long time. No doubt, Ads provide you immediate results. However, if you limit your investment in ads, they become useless. In comparison, SEO can market your products for years free of cost.
Services Provided By Ecommerce SEO Agencies:
SEO is a long-term task. It requires a lot of effort, energy, time, and technical skills. Therefore, the best practice is that you focus on your business and let SEO agencies handle your site traffic. Here, we will tell you about different SEO services provided by digital marketing & SEO agencies.
Improve Website Appearance
It is an undeniable fact that site UI/UX plays a crucial role in your site SEO. If users don't like the website's appearance and move away in minimum time, it will badly impact the site SEO. Therefore, we have an exceptional team of Web designers that help you improve the website appearance for a better user experience (UX) and SEO.
● Audit and improve the website interface.
● Improve the content appearance.
● Restructure previous content.
On-Page SEO
Search engines always rank the best content for their users. If your content doesn't meet the search engine standards, you won't get any traffic. We have an experienced content marketing team that provides you high-quality content to rank in top positions. You can hire our services to write SEO-optimized blogs, product pages, service pages, and long-form content.
Besides, our SEO audio agency can also audit your previous content to improve its ranking. In this service, we will do following tasks:
● Improve Page Title and Meta descriptions
● Optimize Heading
● Audit On-page content
Keyword Research
Backlinks are always crucial for ranking as they signal to Google that other resources are finding your content helpful. However, getting high-quality white hat backlinks yourself is a cumbersome task. Nevertheless, we help businesses in getting high-quality backlinks and improving the website authority. Besides, we also do a backlink analysis for your old site and remove low-quality backlinks affecting SEO.
● Provide high-quality backlinks.
● Backlink analysis of your developed site.
● Remove low quality and broken backlinks.
Keyword Research
Keyword research is the heart of SEO. If you don't focus on SEO friendly keywords, it becomes difficult for you to rank on the search engine. But don't worry! We have an experienced team and up-to-date keyword research tools to provide you with the best keywords with high traffic and low competition.
● High quality researched keywords.
● Competitors’ keywords analysis.
● Supporting keywords (LSI) to get more traffic.
Website SEO Audit
That is our combo service in which we analyze all SEO factors of your site with our experience and marketing tools. After that, we provide a comprehensive report on your SEO mistakes and suggest ways to improve them.
● Audit all aspects of the website.
● A comprehensive report about mistakes and improvement.
Ecommerce SEO
Ecommerce SEO behaves differently from blogs and articles. Therefore, we provide special services to our customers for eCommerce sites. In this service, we offer keyword research, site architecture, Meta Tags, description, On-page and off-page optimization for eCommerce sites. Therefore, if you have an eCommerce store on Shopify, Woo Commerce, Etsy, eBay, or any other platform, contact us for eCommerce SEO services now.
Bottom Line
SEO is the most critical factor for ranking on search engines and gaining organic traffic nowadays. Therefore, you should offer special attention to your site SEO. You can go above and check the importance of SEO and the services provided by SEO agencies now!